One morning I came down the stairs and CJ asked, “Are you wearing Pajama Jeans with the amazing butt lift?” He was deadpan serious.
I was scared to ask, but I did. “What are Pajama Jeans?”
“It’s PaJAAAHma Jeans,” he said, correcting my pronunciation.
“My apologies, what are PaJAAAHma Jeans?”
“They’re jeans that are so comfortable you can sleep in them. Like pajamas,” he answered, still very serious.
“And they have amazing butt lift,” exclaimed his younger brother.
In case you also have no idea what they were talking about, here they are.
I needed to find out some more information. “Where did you guys learn about Pajama Jeans?” I was very careful in my pronunciation.
“TV,” was the unison answer.
CJ continued to explain, “It’s a long commercial, but not as long as the no!no! That one’s super long.”
“The no!no!?” I asked. This I knew about from newspaper flyers, but was shocked to know that they did.
“The no!no! body hair removal system,” said my son… my eight year old son.
And once again, his younger brother chimed in. “Yup. No hair, no pain. The no!no!”
My kids don’t watch a lot of TV, but we do DVR a few shows for them. One of their favorites is Looney Tunes. I only like Pepé Le Pew (“I am ze locksmith of love, no?”) so they watch it alone or with their dad. However, the television network execs obviously think that moms everywhere are tuning in.
(Also very apparent, although they are under instructions to do so, the boys are not skipping through the commercials.)
I have since discovered that, in addition to Pajama Jeans and the no!no!, they are also fluent in the language of Swiffer, Febreze and Clorox Wipes.
These target audience moms must be very busy cleaning when they are not removing all of their body hair. No wonder they’re too tired to take off their jeans before going to bed!
(For the record, I do not own Pajama Jeans or a no!no!. Nor am I endorsing them in any way.)